Privacy Policy
Privacy Policy
Effective Date: 12/17/2024
FEL Motorsports respects your privacy and is committed to protecting your personal data. This Privacy Notice explains how we collect, use, and share information about visitors to our website and customers who shop at our Shopify Web Store.
1. Information We Collect
We collect the following types of information:
• Personal Information: Includes your name, email address, billing and shipping address, phone number, and payment details when you make a purchase.
• Technical Information: Includes cookies, IP addresses, browser type, device information, and browsing behavior on our site.
• Marketing Information: Data related to your marketing preferences, engagement with our advertisements, or participation in promotions.
We collect this information when:
• You place an order.
• You contact us via forms or customer service.
• You interact with our website (cookies and similar technologies).
2. How We Use Your Information
We use the information collected for the following purposes:
• To process and fulfill orders, including shipping and payment processing.
• To communicate with you regarding your orders, account, or inquiries.
• To improve our website, products, and customer experience.
• To send promotional messages, newsletters, and advertising (if you’ve opted in).
• To comply with legal and regulatory obligations.
3. How We Share Your Information
We may share your information with the following third parties:
1. Service Providers:
• Shopify (eCommerce platform) to host our store and process transactions.
• Payment processors to securely handle payments.
• Shipping and fulfillment providers to deliver products.
2. Advertising and Analytics Partners:
We use services like NextRoll (AdRoll) for retargeting, ad delivery, and analytics. These services may collect cookies or similar identifiers to show you personalized ads.
NextRoll’s Technology
• What They Collect: Non-personally identifiable data, such as cookies, device/browser data, and browsing history.
• How It’s Used: To serve personalized ads on other websites based on your activity on our store.
• Opt-out Options: You can opt out of targeted advertising via the following options:
• NextRoll’s opt-out tool: https://app.adroll.com/optout
• Digital Advertising Alliance: http://optout.aboutads.info/
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
• Analyze site usage to improve your experience.
• Provide tailored advertising across the web.
You can manage cookies by adjusting your browser settings or opting out of targeted advertising as described above.
5. Your Data Rights
You have the following rights regarding your personal data:
• Access: Request details of the personal data we hold about you.
• Correction: Update or correct your data if inaccurate.
• Deletion: Request that we delete your data.
• Opt-Out: Unsubscribe from marketing communications or targeted advertising.
To exercise your rights, please contact us at:
Email: sb@feldrives.com
6. Data Retention
We retain your personal data only as long as necessary for the purposes outlined above, or to comply with legal obligations.
7. Security
We take reasonable precautions to protect your data. However, no method of transmission over the Internet or electronic storage is 100% secure.
8. Changes to This Privacy Notice
We may update this notice from time to time. Changes will be posted on this page, and the updated date will reflect at the top.
9. Contact Us
If you have questions about this Privacy Notice, please contact us:
FEL Motorsports
3 Hannover Dr #2, St. Catharines, ON L2W 1A3
Email: sb@feldrives.com
This notice includes the required transparency regarding NextRoll’s use of technology and ensures customers can understand and manage their data preferences. Let me know if you need further customization!